The Brief

Create a brand extension for an existing, established brand. Develop an extension strategy as well as branded campaign assets to support the launch.

Solution

Introducing AMI Petit, the kidswear extension of Ami Paris, tailored for the next generation of fashion lovers. Channeling the brand’s signature blend of Parisian chic and laid-back elegance, with a focus on comfort, inclusivity, and timeless style. AMI Petit invites parents and kids alike to celebrate love and friendship through fashion.